"Sports Business Uncovered" opens the door to the intriguing world of sports business. In this podcast, hosts Karlien and Jo talk to top athletes and professionals from the sports management world. Together they explore the latest trends in the industry, share strategies for successful sponsorships and look for insights into sports media and economics. Discover how passion for sports goes hand in hand with business acumen. Welcome to Sports Business Uncovered.

For whom?

“Sports Business Uncovered” is an engaging podcast aimed at sports enthusiasts, business professionals, athletes, sports management students, sponsors and advertisers, as well as general listeners. Our show exposes the business aspects of the sports industry, with in-depth conversations, strategies and insights from top athletes and professionals. Discover how sports and business success come together as we explore the dynamics of the sports business.